Find Your First 10 Customers

A free, practical guide for Nigerian small businesses

Most new businesses don’t stall because the product is bad. They stall because too few people know it exists, and the people who do never hear back.

This guide gives you a simple system to fix that: who to talk to, what to say, and how to keep going until ten people have paid you. It’s 12 pages you can read in 15 minutes and start using the same day.

What you’ll learn

• Know who you serve. Write one clear sentence that says who you help and how, with examples from hair, video and catering businesses.
• Make your list of 50. Eight places your first customers are already waiting, from your phone contacts to your church or mosque group.
• Start real conversations. Three WhatsApp scripts for reconnecting, asking for introductions and making a direct offer.
• Find new prospects. Where to reach new buyers, and how to find businesses worth pitching if you sell to other businesses.
• Make an easy offer. The four ingredients of an offer that’s easy to say yes to, with a real example.
• Follow up. A Day 0 / 2 / 5 / 10 follow-up schedule, plus what to say when someone says “too expensive”, “let me think” or “maybe later”.
• Close and get paid. Confirm the deal, take a deposit, and make paying one tap.
• Turn one into ten. Referral, review and repeat-customer scripts.

Also inside

• A day-by-day 7-day plan that takes about an hour a day
• A scoreboard to track your first 10 paying customers
• Space to write your own offer and your one-sentence pitch

Who it’s for
Freelancers and creatives, product sellers (fashion, hair, beauty, food, jewelry) and service businesses (events, cleaning, consulting, repairs), whether you’re just starting or your sales have gone quiet.

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Made by Next Mile, the simple way for Nigerian businesses to manage customers, sales and invoices. Run the whole plan in Next Mile with a 30-day free trial at nextmilehq.com.