We build customer acquisition systems for logistics and B2B companies — helping you attract the right prospects, generate qualified enquiries and turn more of them into customers.
Just a clearer path from
But getting the next good customer?
That can still feel unpredictable.
“What are we doing for marketing?”
That's where we come in.
Most companies don't have a shortage of things they can do.
They have a shortage of things that work together.
And nobody can confidently answer:
How much does it cost us to acquire a customer — and which channel is actually producing them?
That's not a marketing problem.
That's a customer acquisition system problem.
Next Mile connects the parts of your acquisition process that are usually treated separately.
Who should you be attracting? What do they care about? Why should they choose you instead of the five other companies they found?
We clarify your market, customer segments, offer and positioning.
Where are your best customers already looking? Search? LinkedIn? Referrals? Industry communities? Paid advertising? Content?
We build demand where your customers actually make buying decisions.
Getting someone's attention is not the same as getting their business. We build the infrastructure that turns interest into identifiable opportunities.
Not every enquiry deserves the same amount of your sales team's time. We build qualification around the things that actually matter to your business.
A lead isn't a customer. We help your sales process turn qualified opportunities into revenue through better follow-up, sales enablement, messaging and process.
We track the numbers that matter.
Because the point of marketing isn't to make the dashboard look busy. It's to make the business better.
It gives us an order of operations, because we've seen what happens when companies skip the diagnosis and jump straight into advertising. They spend money getting people into a funnel that was never designed to convert them.
We don't start with “What should we post?” We start with:
Where is your customer acquisition process breaking?
Then we fix that first.
We understand that your customers aren't buying another pair of sneakers. They're trusting you with their business.
That changes how you market. A freight forwarder doesn't need the same strategy as a last-mile delivery company. A fulfilment provider doesn't sell the same way a corporate logistics company does. A B2B service provider doesn't need the same funnel as an e-commerce brand.
So we don't start with channels. We start with the buyer. Then we build the acquisition system around them.
For freight forwarders, clearing & forwarding companies and international shipping businesses.
We help you reach importers, manufacturers and businesses moving cargo across borders.
The goal isn't more generic enquiries. It's more of the right shipment opportunities.
For delivery companies competing for merchants and recurring delivery volume.
We help build acquisition systems around the businesses that need reliable delivery at scale.
Because a delivery company doesn't need 10,000 people to see an Instagram post. It needs the right merchants to trust it with their orders.
For companies selling warehouse space, fulfilment and inventory management.
Your empty rack space isn't a branding problem. It's unused capacity.
We help turn that capacity into a clear, marketable offer and put it in front of businesses that need it.
For logistics companies selling into larger businesses and procurement teams.
Longer sales cycles require more than lead generation. You need a sales process built for the way corporate buyers actually make decisions.
This is one of the first things we look for.
We don't assume. We diagnose.
A ₦5,000 lead isn't automatically good. A ₦30,000 lead isn't automatically bad.
The question is: what happens after the lead arrives?
If it costs ₦30,000 to acquire a customer worth ₦2 million in revenue with healthy margins, that may be excellent. If it costs ₦5,000 to acquire someone who never buys, it's still wasted money.
That's why we care about:
Marketing has to make commercial sense.
We don't stop at impressions. We don't stop at clicks. We don't stop at enquiries. We follow the entire journey.
That's the funnel we care about.
Before execution, we understand the business.
Then we identify where the biggest opportunity sits.
We build the pieces required to address the bottleneck.
The system goes into the market. We begin generating demand, capturing opportunities and collecting the data required to make better decisions.
Then the real work begins. We look at what's happening.
Then we improve the system.
We don't sell a menu of marketing activities. We use the activities required to solve the problem.
Market research, customer analysis, acquisition strategy and growth planning.
Clarifying who you serve, what you offer and why customers should choose you.
Getting discovered when potential customers are actively looking for solutions.
Google, Meta, LinkedIn and other paid channels where they make commercial sense.
Building authority, creating demand and helping prospects understand why your company is worth considering.
Digital infrastructure designed to turn attention into action.
Creating a consistent flow of relevant opportunities.
Making sure opportunities don't disappear into WhatsApp, spreadsheets or someone's memory.
Giving your sales team better messaging, processes, follow-up and tools.
Connecting marketing activity to commercial outcomes and continuously improving the system.
You can have us build and manage the system. Or we can build it with your team.
Your team runs the business.
For companies that have the capacity to grow but don't want to build an entire marketing function from scratch. We manage the strategy and execution required to build your acquisition system. Depending on the engagement, that can include:
Your sales team focuses on converting opportunities. Your operations team focuses on delivering the service. We focus on building the system that connects the two.
Start With a Growth AuditYou keep the capability.
For companies that already have capable people internally but need a better strategy, process and operating system. We work alongside your team to build:
Then we help your team implement and operate them. The objective isn't permanent dependence on an agency. It's capability.
You keep the knowledge. You keep the system. You keep the margin.
Book a Growth AuditFind the leak before you spend another naira.
Before we recommend a retainer, let's look at what's happening now. The Growth Audit examines the customer journey from first discovery to closed business.
We'll look at:
You'll get a written assessment showing:
No generic marketing checklist. No 40-page deck full of buzzwords. A practical diagnosis of your customer acquisition system.
Three things can happen.
Great. The audit is yours.
We scope the work and show you exactly what we'll manage.
That's useful too. Because sometimes the best marketing decision is not spending more money on marketing.
There are enough agencies making promises they can't control. We won't.
What we can control is our process.
And we'll be honest about what the numbers are telling us.
Next Mile is built for established companies that are serious about growth.
We're interested in building something that works. Not something that looks busy.
What would one more good customer actually be worth?
Before you increase your marketing budget, understand the economics.
Illustrative model only. Maximum sensible acquisition cost is set at one third of gross profit per customer — a common ceiling for a healthy payback. Your actual economics depend on your service, margins, customer behaviour, retention and capacity. The point isn't to manufacture a forecast. It's to make the economics visible.
We measure business outcomes.
We're not interested in filling this section with vague statements about “increased brand awareness.” When we show proof, we'll show the numbers that matter.
Repositioned the business around a clearer customer segment and rebuilt its acquisition journey around high-intent searches.
Built search visibility around commercially valuable logistics queries rather than generic traffic.
Built a structured outbound and inbound acquisition process around a defined ideal customer profile.
Identified leakage between enquiry and quotation, then rebuilt the follow-up process.
When we have a number worth showing, we'll show it. When we don't, we'll say so.
Followers don't pay freight bills. Customers do.
A hundred disconnected tasks don't make a strategy.
Reach matters when it contributes to business.
Don't spend before you understand the bottleneck.
If the numbers don't support the story, change the story.
Logistics is our primary focus. We also work with selected B2B companies where the same customer acquisition principles apply.
The common denominator is a real business with meaningful customer value, a sales process and room to grow.
We are built in Lagos and understand the Nigerian market deeply.
Our primary focus is African logistics and B2B businesses, with Nigeria as the starting market.
No. Anyone can promise a number of leads.
Responsible growth work recognises that customer acquisition depends on factors beyond marketing — including pricing, sales, capacity, service quality and market conditions.
We focus on building, measuring and improving the system.
Absolutely. We don't necessarily replace internal teams.
Sometimes the problem isn't the people. It's the strategy, system or measurement around them.
We can work alongside an existing team and give them the structure they need to perform better.
You don't need to stop referrals. Referrals are valuable.
The problem is depending entirely on something you don't control. A strong acquisition system gives referrals something to work alongside.
No. Paid advertising is one potential acquisition channel. We first determine whether it makes sense for your business.
Sometimes the answer is Google. Sometimes SEO. Sometimes LinkedIn. Sometimes outbound. Sometimes partnerships.
Sometimes the biggest opportunity is fixing the sales process before spending another naira on acquisition.
It depends on the starting point, market, offer, channel and sales process. Our first priority is getting the foundation right.
The first 90 days typically follow: Build → Launch → Optimise.
Some improvements can happen quickly. Others require enough market data to make a responsible decision.
We'll show you what we found. If you want to implement it yourself, you can.
If you want us to help, we'll recommend the appropriate engagement and scope. There is no obligation to continue.
They're already making decisions. The question is:
Will they find you?
And when they do:
Will they understand why they should choose you?
And when they enquire:
Will your business convert them?
That's what Next Mile is here to solve.
You don't need more marketing for the sake of marketing. You need a clearer path from:
Let's find out where that path is breaking. Start with a free Growth Audit.
This slot is wired and ready. Drop your embed into the .modal__stage block in the HTML, or replace this panel with a <video> element pointing at your hosted file.
